Maybe he got wind of how cheap PrePaid Legal Services is and decided to slash his prices to compete…who knows. I was just given the head’s up about a New York lawyer who is turning heads. Purple Cow Law Firm is charging 70% below the the industry standards. They also give a service guarantee. I think that all lawyers should follow their lead. They are only charging $97 per hour when most lawyers charge in excess of $200 per hour for services rendered.

How can they afford to do it? The head man in charge Steve Brodsky says that he does the work himself and doesn’t pay the big bucks for large cushy offices. He answers the phones, he gets his own coffee. He does his paperwork. It’s amazing to me that he would go to such lengths to make sure his prices stay low.

He has just started a fill in the blank contract form for anyone to use. He only charges $97 to incorporate a business. This guy sounds insane, but he is doing more business than ever with this tactic. The big law firms that charge more are ridiculing him to no end, but that’s only because what he is doing is successful while it helps others. I applaud his tenacity and dedication to helping others.