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The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2007
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2007
I always look for people who inspire me, people who made the grade in business. Today I want to highlight Gary Halbert, a well known copywriter and direct marketeer. Unfortunately, he passed away earlier this month and cannot read this, but I am sure that the spirit in which this is written will find him wherever he is.
Gary Halbert was a man who aspired to greatness. He became one of the foremost copywriters and direct marketers in the known world. He had a profound impact on the way that copywriting has been done. His foolproof powers of persuasive writing have been the leading examples for better advertising. I was amazed the first time I read one of his letters. It was so concise, so golden that it was hard to take my eyes off of what he had used as a template for so many campaigns. You can see a sample of his cash copy for yourself.
You can read more on what will happen to his business now that he is gone. His sons are rather passionate about keeping his legacy alive and have said so in the Halbert letter. The treasure that Gary Halbert has left behind will live on and inspire many more to become better copywriters, direct marketeers, and advertisers.
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